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MARKTING & STRATEGY PLANNING

A solid marketing strategy is a critical factor in growing and sustaining your business. Your marketing strategy is your road map - it will guide you in just about every business decision that you make. Building a marketing plan involves expertise and knowledge in the intricacies of effective marketing and communications. Most businesses don't have this expertise inhouse, nor do they have the time to dedicate to it.

 

Whether you need a full marketing strategy, a product or service-specific marketing plan, weekly social media posting, content creation or any type of on-demand marketing support, I am ready to help. My services cover a full spectrum of marketing essentials, including Google ads, Google analytics, social media marketing, SEO, SEM, website development (basic page-building, navigation, design direction), video, CRM, marketing automation, mobile marketing, analytics analysis, segment marketing, content marketing, writing, and editing, and leading teams. 

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Strategy & Planning
 
  • Full company marketing plan (brand, products, services)

  • Advice on branding, positioning, communications

  • Product or service marketing plans

  • Competitive analysis

  • Market research

  • Segment marketing

  • Key marketing and brand messaging

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Market Research 
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  • Market size and location

  • Market trends & demand

  • Identify differentiators to strengthen your marketing messaging

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Product, Services and Events Marketing Plan
 
  • New product or service launch

  • Annual marketing plans for individual or group products/services

  • Revenue growth plans by product/service

  • Key marketing and brand messaging

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"Productivity is never an accident. It's the result of commitment to â€‹excellence, intelligent planning and focused effort." 
   

 - Paul J. Meyer

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